© 2018 by The Attitude Nation, Inc. DBA Do Weightlifting

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Founded by Jon North and Jessica North, The Attitude Nation formerly Jon North

Attitude, began with the printing of a single t-shirt that said, "What is a light day?".

We wanted to create a company that promoted the sport, while paying tribute to Jon

North's ever-growing attitude, philosophy and approach to weightlifting. 


For over a decade, we have trained, competed, coached and hosted weightlifting

meets in the sport of weightlifting. The Attitude Nation has expanded in that time

to umbrella:

A clothing and accessory line;  

The Dark Orchestra, otherwise known as Team DO, our online weightlifting team;  

Do Weightlifting, our program cycles;

Weightlifting Talk, the first every weightlifting podcast;

Red Circle Radio, our current broadcasting podcast available on iTunes;

Seminars conducted world-wide, with over 200 seminars conducted to date;

and much more over the years.

Other than God and family, our next greatest passion in life is weightlifting. We want to share our decade plus of experience in coaching, programming, and competing in weightlifting with the masses. We believe it is never too early or too late to learn weightlifting


Coach Jon North is the co-founder of The Attitude Nation, Team DO, Do Weightlifting, and creator of the first weightlifting podcast, as well as a published author. He is a weightlifting four-time USA team member, National champion, American open champion and Arnold sport's festival champion. He has competed, coached and conducted seminars for weightlifting since 2007. With over 1,000 athletes in his coaching experience, a wide background of working with various teams and coaches across the USA, and championship resume, he is excited to offer you his knowledge and coaching.

Coach Jessica North is the co-founder of The Attitude Nation, Team DO, and Do Weightlifting. She has competed in weightlifting for over 10 years, with her best placement being 5th at Nationals and 5th at American Open. Having been highly active with athletics her whole life, Jessica was also a collegiate athlete in basketball and track & field. Jessica currently competes in Physique and Figure as a National qualified athlete. Jessica's experience within weightlifting extends from Team Sac State, to Hassle Free, to California Strength, to Team MDUSA, to Mash Elite, to Attitude Nation and Team DO. She has worked with, been coach by, and coached over 1,000 athletes as assistant coach on Team DO as well as all Attitude Nation seminars conducted world-wide with her husband Jon North.

  • USA National Champion

  • American Open Champion

  • Four-time USA Team Member

  • Two-time Arnold Championship Winner

  • Two-time American Silver Medalist

  • Two-time National Snatch Gold Medalist

  • National Clean & Jerk Gold Medalist

  • Former Sacramento State Team Member

  • Former Hassle Free Team Member

  • Former California Strength Team Member

  • Former Muscle Driver USA Team Member

  • Creator of Weightlifting Talk, the first ever weightlifting podcast ( or iTunes)

  • Creator of Red Circle Radio, a weightlifting podcast

  • Author & Editor of The Dark Orchestra Blog and published book, The Dark Orchestra

  • Head Coaches of all Attitude Nation Seminars and Certifications conducted world-wide (over 200 seminars conducted to date)

  • Head Coach of Team DO, an online weightlifting team, where we have coached over 1,000 athletes


We believe that there is no wrong way to perform the sport of Weightlifting. The sport is taking the bar from the floor to over head lockout in one and two motions in the snatch and clean and jerk respectively. We are respectful and understanding that there is multiple styles and philosophies of how to perform Weightlifting that have been proven successful. With over a decade of experiences and influences under various programs, coaches, techniques, and athletes, we have developed our own style of both teaching and performing Weightlifting. 


Technique in every inch of the snatch and clean and jerk will be at the forefront of our services in how it is both coached and performed.  We stress quality over quantity, and the mastering of technique and skill is our highest goal for each individual.


"Every kilo counts" & "Every pound counts" is the strength philosophy of our services. Once technique has been established and proven consistent under moderate resistance, the goal during our programming, and seminars will be to get PR's and get better at all aspects, movements, and mental challenges of Weightlifting, but the main focus will always be to improve the full snatch and clean and jerk.


Whether an individual signs up for a seminar, joins Team DO, or follows Do Weightlifting program cycles to improve skill, gain strength, or to train for a National competition, the workouts are designed to allow every single athlete to reach their goals. 


We encourage all athletes to reach new skill levels, acheive PR's and compete in Weightlifting meets, regardless of skill level.